FanZone Connect

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FanZone Connect is a virtual autograph event platform developed by RSM. I was brought in at the initial ideation phase, as the Art Director and Designer, to bring this new business venture to life. I began by laying out lo-fi wireframes, focusing user flow and mobile first methodology. I then started to add color, visuals and prototyped the entire flow for initial testing. I worked closely with our Account, Marketing and external Dev teams over the course of a 4 month development period. FanZone Connect is a living functioning platform, but we are constantly working with our partners to continue to build it out and upadte the inceptive framework to improve the overall user experience.

UX/UI Design • Art Direction
RSM (Retail Sports Marketing)